One of the best-selling video game series of all time, The Sims is a virtual dollhouse that puts players in control of reality. To commemorate over 25 years of lore, in-jokes, and chaos, the brand's visual identity received a comprehensive refresh, including merch, social content, and brand new key art.
Mary Rauzi, Design Director Chloe Greene, Creative Lead Alex Adler, Senior Brand Designer Eric Ward, Brand Designer
