The eighteenth installment in Electronic Arts' blockbuster franchise, Battlefield 6 represents a return to grounded, all-out warfare. Ahead of the game's record launch—selling 7 million copies in three days—a a new brand identity was built from scratch, convincing veteran players and new recruits alike to squad up and join the battle.
Hugo Ugaz, Design Director Shane Carey, Senior Brand Designer Eric Ward, Brand Designer Eugene Hyunh, Motion Designer
